The UXINTOAX Newsletter
One practical idea a week for UX and product designers: what AI is really doing, where it breaks, and the habits that make it useful in real work.
No hype. No prompt tricks. One click to leave.
Hi, I am Oussama Bougnouch. Product and UX designer for fifteen years, with teams at CHANEL, AT&T, HelloFresh and Fnac.
These days I build AI systems for design work: local models, agents, and the instruction files that keep them honest.
This site is what I learn doing it, including what breaks. Read a few posts, then try one thing on your next project.
Signal vs Noise, the free AI book for UX designers. Get the free book Start here (in order):
- The Apple Test: Why So Much AI Advice Tastes Rotten
- AI Just Predicts the Next Word
- Why AI Makes Things Up (And Sounds Sure About It)
- What AI Can Actually See: The Context Window
- Garbage In, Garbage Out: The Data Food Chain
Latest:
- What Stays Yours When AI Does the Rest
- Running AI on Your Own Laptop: A Plain Guide
- Why You Might Want Your Own AI Setup
- Two Architects in the Desert: Process Beats Gear
- The Agent That Lied to Me: 113 Files Reported, 53 Delivered
The UXINTOAX Newsletter
One idea from real design work, one habit you can try this week. Sent when there is something worth sending.
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